"US marketers spent $68.3 billion on TV ads in 2006, compared with only $16.5 billion on online ads, according to JupiterResearch's "Media Consumption Patterns: Online Vies with TV as Primary Medium" report, cited in Internet Retailer.
Online consumers now spend about as much time on the Internet as they do watching TV. Both TV viewing and Internet use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet." source emarketer
As the shift from traditonal media moves to more interactive media business owners should take note that today is the most advantageous time to take advantage of this form of advertising. If history is any indication; once larger entities move and dominate the space you can bet it will be a more expensive medium to use for small to medium sized businesses.
Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Queens and Brooklyn; who want to develop and implement successful “Pay-Per-Click, Free and Revenue Generating” online marketing campaigns. Dennis and Local Interactive have many industry relationships and resources and are ready to help. Visit http://www.localinteractivenyc.com to learn more about his services or read his blog http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com