Traditional Small Business Yellow Pages advertisers turning to the Internet

Worldwide yellow pages revenues hit an estimated $30.5 billion in 2006, according to "Global Yellow Pages 2007: The Kelsey Group's Outlook & Forecast" report.

This report estimated that almost 30% of all yellow pages advertisers would be online by 2011, up from 12.4% in 2006.

Estimates are that yellow pages ads accounted for 7.1% of all global advertising revenues.

Charles Laughlin of the Kelsey Group said, "Small businesses are showing more interest in using the Internet to get customers. But buying digital media is complex, and most small businesses need help. For this reason, the yellow pages sales force has emerged as an enviable asset among local media players vying for small business ad dollars."

Basically if you are a small business who has been solicited in the past year to advertise on the net you are not alone. Also taking the time to educate yourself or have a consultant handle the complexity of online advertising is a good idea. The facts are for all of the hype that internet advertising is getting there is no way around it. If you are choosing to stay on the sidelines and continue to advertise in traditional media outlets you are doing a disservice to your business and more importantly to your potential customers who are turning to the internet to find your businesses services and products.

source emarketer

Dennis Ventura is an Internet marketing consultant and managing director of Local Interactive, a successful Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs who want to develop and implement successful online marketing campaigns. Dennis and Local Interactive have many industry relationships and resource and are ready to help. Visit http://www.localinteractivenyc.com