Sunday, May 27, 2007

First Entry

Hello, and thanks for visiting my blog. I hope it provides you with the information you are looking for. My name is Dennis Ventura an Internet Marketing Consultant and Managing Director of Local Interactive, a Internet advertising Company focused on helping local business learn about search engine marketing.


This Blogs primary focus will be on the many strategies used to help local small businesses grow and compete in todays' age.


To provide some background on myself. I have a decade of marketing experience in both traditional marketing and online marketing. I have developed various online advertising campaigns for local businesses who would traditionally only use newspaper's or other print media. The results have always surprised my clients and opened them to a new way of growing their business.


Additionally I am a graduate of the College of Business at Fordham University and hold a Bachelors Degree in Marketing Management . During my training at Fordham I explored the different quantitative and qualitative methods of Marketing Management. I also invested some time doing some minor research in finance i.e. Stocks and Derivatives. I studies different methods of valuation and trading of these financial instruments.


I consider myself to be a fundamental technician. Meaning I look at the balance sheet and the business model first and secondly try to understand the trends a stock chart and technical indicators can illustrate. This method is similar to the way I market my clients online. By looking at the current search volume of certain keywords. I am able to understand the demand for services or products related to those keywords.


In many ways Online Marketing and Finance have similar characteristics. Both look to deliver some value to the person implementing the science and methods. Both also have a way to measure what has happened in the past and through careful research can forecast a possible future return on investment.


DVentura